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Koolatron Industries Limited: Ad Results Reports and Ad Layouts




Book Description
Whether you're an entrepreneur, a business owner/manager, a marketing executive or an educator in the field of marketing or business statistics you will find valuable material in this book to help you learn how to create blockbuster ads. Over 190 ad layouts used are included for reference so that you can look up the winning ads and learn what made them winners.

For less than the price of the smallest mail order ad this book will show you:

Which of the 255 publications the company used for advertising were the most profitable Which months of the year produced the best response to the company's ads Whether "2-step inquiry plus follow-up" ads were as effective as 1-step direct sale ads Whether the use of color in the ads justified its cost Whether page position in the publication made a significant difference to the results Whether an order coupon helped or hindered the order response How new ads were tested against control ads and the results of the tests How a 2 word banner doubled the response to an entire month's ad campaign The amazing effect of odd second digit price level on order volumes How we sold more Koolatrons by mail order in the off-season than in-season The effect of ad size on profit contributions and order volumes

The Internet adds a powerful new ingredient to the mail order marketing mix, namely the ability to provide your customers with an unlimited amount of sales information at minimal cost. Mail order advertising, that pays for itself, is an ideal tool for directing your customers to your web site. There, the comprehensive information you provide can help you close the sale. The Internet has the potential to greatly reduce your selling cost per order and increase your profitability, if it is used properly in conjunction with mail order advertising. Mail order advertising is still essential to creating awareness of your product and its web site. The information in this book and its companion book, Koolatron Reports and Ad Layouts, can help you develop a winning direct response (mail order) advertising campaign, as the first step toward a dramatic increase in your sales.

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