Book Description
Whether you're an entrepreneur, a business owner/manager, a marketing executive or an educator in the field of marketing or business statistics you will find valuable material in this book to help you learn how to create blockbuster ads. Over 190 ad layouts used are included for reference so that you can look up the winning ads and learn what made them winners.
For less than the price of the smallest mail order ad this book will show you:
Which of the 255 publications the company used for advertising were the most profitable Which months of the year produced the best response to the company's ads Whether "2-step inquiry plus follow-up" ads were as effective as 1-step direct sale ads Whether the use of color in the ads justified its cost Whether page position in the publication made a significant difference to the results Whether an order coupon helped or hindered the order response How new ads were tested against control ads and the results of the tests How a 2 word banner doubled the response to an entire month's ad campaign The amazing effect of odd second digit price level on order volumes How we sold more Koolatrons by mail order in the off-season than in-season The effect of ad size on profit contributions and order volumes
The Internet adds a powerful new ingredient to the mail order marketing mix, namely the ability to provide your customers with an unlimited amount of sales information at minimal cost. Mail order advertising, that pays for itself, is an ideal tool for directing your customers to your web site. There, the comprehensive information you provide can help you close the sale. The Internet has the potential to greatly reduce your selling cost per order and increase your profitability, if it is used properly in conjunction with mail order advertising. Mail order advertising is still essential to creating awareness of your product and its web site. The information in this book and its companion book, Koolatron Reports and Ad Layouts, can help you develop a winning direct response (mail order) advertising campaign, as the first step toward a dramatic increase in your sales.
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Koolatron Industries Limited: Ad Results Reports and Ad Layouts
Nutrition and an Active Life: From Knowledge to Action (Scientific and Technical Publication)
Product Description
This publication, written by leading international public health professionals, highlights 13 case studies on a variety of topics including control of vitamin A deficiency, folic acid fortification of bread, control of iodine deficiency disorders, and the contribution of research to infant breast-feeding policies, as well as successful community projects to promote increased physical activity and the role of urban planning and public transportation in reducing the prevalence of sedentary lifestyles, among other important topics. Nutrition and an Active Life: From Knowledge to Action will become an important resource on best practices at the national and community levels for professionals working in health promotion, maternal and child health, nutrition, fitness, social marketing, and public health education.
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Acting in Film: An Actor's Take on Movie Making: Cloth Book (Applause Acting Series)
Book Description
Mr. Caine gives you a once-in-a-lifetime chance to rob him blind! The man who's hypnotized the camera lenses for a quarter of a century reveals the most closely guarded secrets on script preparation. working with the director, forming a character, voice, sound, and movement. Pearl by pearl he lays out the Caine wisdom on everything from set politics to set decorum, the film bureaucracy and more!
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Accounting For Dummies
Book Description
Whether you’re a small business owner or just want to understand your 401(k) statements, a basic understanding of accounting practices is important for anyone who handles money. Knowing how to balance the books and stay in the black is vital for keeping a business afloat or keeping your checkbook balanced.
If you need to keep the books in order, this new edition of Accounting For Dummies helps you get a handle on all those columns of numbers. It offers fully up-to-date coverage of accounting basics and includes all the tools and tips you need to:
* Make sense of bookkeeping basics
* Read a financial statement
* Manage budgets for a better bottom line
* Analyze business strengths and weaknesses
* Evaluate accounting methods and business structures
John Tracy, Certified Public Accountant and former professor of accounting, presents everything you need to know to master modern accounting. Packed with practical guidance and real-world scenarios, this handy guide covers it all:
* Making and reporting profit
* Reporting a company’s financial condition
* Preparing financial reports
* Budgeting profit and cash flow
* Choosing and implementing accounting methods
* How to read a financial report
* Audits, accounting fraud, and audit failure
* How to decipher accounting jargon
* And savvy ways businesses use accounting
From balance sheets, to income statements, to inventory, almost every aspect of modern business requires basic accounting techniques. You’ll learn it all here. Plus, this new edition covers the impact of the Sarbanes-Oxley Act of 2002, recent accounting fraud scandals, the establishment of the Public Company Accounting Oversight Board, and the new financial reporting standards for stock options and financial derivatives.
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Mathematical Chestnuts from around the World (Dolciani Mathematical Expositions)
Book Description
Ross Honsberger has compiled another collection of miscellaneous gems from elementary mathematics, this time from sources the world over, and ranging from the latest International Olympiads all the way back to Euclid. Each one casts light on a striking result or a brilliant device and any reader with only a modest mathematical background will appreciate the ingenious solutions that are also presented.
Book Info
A collection of entertaining mathematical essays, presented solely for the pleasure of the reader and without any attempt at formal instruction. Includes more than 150 problems from Euclidian geometry, combinatorics, algebra and number theory, and combinatorical geometry. For readers at the undergraduate level. Softcover.
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AC Power Systems Handbook, Third Edition (Electronic Handbook Series)
Book Description
Sooner or later, power system protection is going to cost money. How much is entirely up to you. Setting up a safe and effective AC power system from the very beginning can help avoid costly downtime and repairs, provide backup power during system outages, and minimize workplace accidents. For the past 15 years, Jerry Whitaker's AC Power Systems Handbook has supplied industry professionals with a comprehensive, practical guide to the key elements of AC power for commercial and industrial systems. This third edition is thoroughly revised and completely reorganized to reflect the changing demands of modern power systems. To ease navigation, many sections are now presented as separate chapters filled with updated and expanded information. Most notably, the author adds heavily in the areas of transient suppression hardware, electrical system components, and power system fundamentals. Following a logical progression, coverage flows from power system operation to protecting equipment loads, selecting the right level of protection, grounding, standby power, and safety. Along the way, the author paints a clear picture of the sources of disturbances, the tradeoffs involved for different options, and the advantages and limitations of various approaches. Streamlined to be a hands-on, user-oriented guide, the AC Power Systems Handbook offers expert guidance on designing and installing a safe and efficient power system.
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Banish Your Belly: The Ultimate Guide for Achieving a Lean, Strong Body-- Now
Book Description
Every man wants to look better. To have a flatter belly, a more angular torso, better definition in the arms and legs. Being strong and lean means being healthy, having energy, feeling positive about the world. Now, from the writers and editors who bring you Men's Health magazine comes the first guide to the lean lifestyle written exclusively, entirely for men.
Inside you'll find the perfect blend of advice to guarantee that you reach your personal weight and strength goals. You'll discover more than 160 exercises custom-built for body shaping and weight loss, each featuring step-by-step photographs, ratings for difficulty, plus "Do It Better" tips to keep things challenging for even the most accomplished athlete. You'll also find customized workouts for your own personal fitness goals, including:
* Developing a stronger back (page 186)
* Taking off the pounds and keeping them off (page 171)
* Fine-tuning a body that's already in excellent shape (page 176)
* Overcoming obesity (page 180)
But Banish Your Belly is more than just the greatest exercise book you'll ever own. It's a total lifestyle program that offers the best advice for eating, dressing, and living lean. Inside, you'll learn:
* The "lightbulb" trick for calculating serving sizes (page 43)
* The difference between hunger and appetite-- and how to tell them apart (page 11)
* How to enjoy a tasty and satisfying low-fat meal at your favorite hamburger joint (page 63)
* The 40 best all-around foods you can eat (page 61)
* Why wedded bliss sometimes turns men into wedded blimps (page 90)
* How to dress to make yourself appear leaner (page 95)
Written in the straightforward, entertaining style that has made Men's Health magazine the number one source for health and fitness information for men today, Banish Your Belly is the ultimate guide to living leaner, stronger, and healthier.
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Aesthetic Surgery of the Abdominal Wall
Book Description
This book provides complete coverage of the treatment of aesthetic problems of the abdominal wall, with contributions from noted authorities in the field of cosmetic surgery and its techniques. Emphasis is placed on the variety of techniques used for liposuction of the abdominal wall and abdominoplasty. There are chapters on anesthesia including tumescent local anesthesia, sedation, and general anesthesia, on the avoidance and treatment of complications of abdominoplasty and liposuction, and on medical legal aspects of the surgery. Both novice and experienced abdominal wall surgeons will find the book an invaluable aid in learning the proper techniques for performing aesthetic surgery on the abdominal wall by understanding the techniques and pitfalls of the procedures and their complications.
Product Details
* Hardcover: 240 pages
* Publisher: Springer; 1 edition (May 24, 2005)
* Language: English
* ISBN-10: 3540211578
* ISBN-13: 978-3540211570
* Product Dimensions: 10.7 x 7.5 x 0.7 inches
* Shipping Weight: 1.7 pounds
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Introduction to 3D Game Engine Design Using DirectX 9 and C#
Book Description
Microsoft DirectX is an advanced suite of multimedia APIs built directly into Microsoft Windows operating systems. DirectX provides a standard development platform for Windows-based PCs by enabling software developers to access specialized hardware features without having to write hardware-specific code. DirectX was first introduced in 1995 and is the recognized standard for multimedia application development on the Windows platform. Introduction to 3D Game Engine Design Using DirectX 9 and C# will illustrate the process of creating a simple 3D game engine. During this process many facets of the DirectX 9 software will be demonstrated. The C# language is used to show the power of developing a game using a Rapid Application Development (RAD) language. During the course of the book, readers will learn to develop an off-road driving game that brings such features as management of large scenes, environmental effects, and physics into play.
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3D Game Programming All in One (Course Technology PTR Game Development Series)
Book Description
Get ready for an amazing journey into the world of game development! "3D Game Programming All in One" is your one-stop tour guide into this new world. If you believe that you can create games that are as cool as - or cooler than -the ones you've been playing, now's your chance to prove it. This book will give you the training, experience, and tools you need to turn your ideas into reality. Using a well-defined toolkit of programs, knowledge, skills, and ideas "3D Game Programming All in One" covers each step required to make a fully featured game. You'll cover everything from opportunities within the game industry and elements of a 3D game to programming concepts, modeling, textures, and music. All you need to begin your journey is a creative idea and the enthusiasm to bring that idea to life.
This book and the companion CD contain all of the tools and information necessary to create a complete ready-to-play first person shooter game. Functions as a stand-alone book or 'the next step' for readers of Game Programming All in One (1931841233), which takes the reader through each step of the creation of a full 2D game. Provides thorough explanation of 3D game programming, an emerging market within gaming. The CD is a treasure chest of tools and resources for independent game developers, including a fully featured game engine; tools for modeling, sound and text editing, and image manipulation; sound, image, and music libraries.
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Expert Visual C++/CLI: .NET for Visual C++ Programmers (Expert's Voice in .Net)
Book Description
C++/CLI is Microsoft's latest extension to C++ that targets the heart of .NET 2.0, the common language runtime. Expert Visual C++/CLI is written by visual C++ MVP Marcus Heege, who examines the core of the C++/CLI language. He explains both how the language elements work and how Microsoft intends them to be used.
Even if you're new to C++/CLI but are planning to migrate to it from another language, this book will ground you in the core language elements and give you the confidence to explore further and migrate effectively. It provides concise, yet in-depth coverage of all major C++/CLI features: short code examples succinctly illustrate syntax and concepts, and more elaborate examples show how C++/CLI should be used.
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